STORES
LABEL BLEU
Like the sky or the sea, which opens new horizons, blue is reminiscent of serenity, dreams and wisdom.
As committed as ever to preserving the diversity of the oceans and landscapes that inspire our collections, we're pleased to announce the launch of our Label Bleu.
A new eco-designed line, using organic or recycled materials, that offers you more environmentally-friendly fashion.
For 30 years, we've sought to find the right balance between marine style and an urban look, between trendy and timeless, between elegance and comfort, while favouring natural materials.
With the creation of Label Bleu, we're aiming for a new harmony, with fashion that's both appealing and sustainable.
It's a commitment that's materialised in our Spring/Summer 2020 collection with our first organic-cotton pieces (stripy tops, trousers, jackets, dresses, etc.). Grown without the use of pesticides, chemical fertilisers and GMOs, organic cotton consumes less water than conventional cotton, and is thus more people and environmentally friendly.
This season, we're taking our sustainable-fashion initiative a step further with the creation of puffa jackets made without feathers, using instead either Repreve® recycled fibre wadding, for our warmest models, or environmentally-friendly Dupont Soronaan organic polyester-microfibre down for our lightweight puffa jackets.
Discover the whole Label Bleu collection in shops and on the e-shop now: